Veritone Media Announces Rebrand, Launches ‘Veritone One’ with Expansion into TV, Digital and Social Media
Veritone Media, a full-service advertising agency that creates native and traditional advertising for some of the world’s most recognizable brands, announced today its name change to Veritone One. The new positioning is part of the agency’s strategic path to bridge traditional advertising with expansive media services, and reflects the company’s media service offerings, which now span beyond radio, podcast, and YouTube to include television, digital and social media. The announcement comes with agency expansion, as Veritone One has added top industry talent to lead new growth areas and support the agency’s seamless full-service offerings.
The Veritone One point of difference is that it leverages proprietary artificial intelligence technology to track and evaluate advertising with unmatched intelligence using a first-of- its-kind Cognitive Media Platform™ (CMP), which provides near real-time audio and video capture, indexing and analytics. The platform ingests thousands of hours of audio and video content daily, leveraging its powerful suite of integrated cognitive engines, including logo detection, natural language processing, voice fingerprinting, facial recognition and object detection, creating a rich and actionable database and index. The groundbreaking technology allows companies to fully analyze the efficacy of their advertising for the first time ever.
This is an exciting and pivotal time for our agency. The new name, ‘Veritone One,’ speaks to how we provide clients with a single media services solution that covers broadcast, digital and social media with best-in-class service across the board,” said Ryan Steelberg, President, Veritone One. “As part of this expansion, we are excited to announce the addition of Sean Patrick King to head our audio and television operations and Cameron Jonsson along with members of his former Reach + Acquire team to lead our digital and social media efforts. Both will help us accelerate the realization of our vision of what a full-service agency should be.”
A senior executive with more than 15 years of experience, King has extensive media, marketing and operations experience. Before joining Veritone One, King spent six years with AdMore and REVShare, both Media Properties Holdings (MPH) companies backed by Carlyle and HIG. He held various senior level management positions and was an integral member in conceptualizing and launching AdMore, which quickly became one of the nation’s largest automated TV ad platforms. MPH was acquired by Cannella Response Television in 2016.
Cameron Jonsson is a seasoned digital marketing and advertising executive who takes an integrated and data-driven approach to scaling advertising programs. Prior to joining Veritone One, Cameron was the founder and CEO of Reach + Acquire, a specialized digital marketing firm, bringing over 10 years of digital strategy experience to clients. Over his career, Cameron has led the digital strategy, customer acquisition and retention efforts for hundreds of companies, ranging from venture-funded start-ups to Fortune 500 corporations.
To see Veritone One President, Ryan Steelberg, discuss artificial intelligence, watch this video.
About Veritone One
Veritone One (www.veritoneone.com) is a full-service advertising agency providing media planning, media buying and creative development across broadcast, digital and social media. Headquartered in Newport Beach, California, Veritone One is a subsidiary of Veritone, Inc., creators of the world’s first Cognitive Media Platform TM . For more news and information on Veritone, please visit www.veritone.com.
About Veritone, Inc.
Veritone, Inc. is a leading cloud-based Artificial Intelligence (AI) technology company that has developed a proprietary Cognitive Media Platform™ (CMP). The platform unlocks the power of AI-based cognitive computing to process, transform and analyze data in a seamless, automated manner, enabling clients in the media, enterprise, politics, legal and law enforcement market to generate actionable intelligence from the world’s public and private audio and video content, which comprises the majority of all global data produced each year. Founded in 2014, Veritone has won several of the industry’s most prestigious awards, including the 2016 Red Herring Top 100 North America Award and the 2016 SIIA Business Technology CODiE Award for Best Native Advertising Platform or Service. Veritone was founded by serial entrepreneurs and brothers, Chad and Ryan Steelberg. The duo have a successful track record in identifying new market opportunities, creating disruptive technology-based companies and leading them to successful exits for their stakeholders. To learn more about Veritone, please visit www.veritone.com.