Summary: Ad spending and media consumption have recovered since the pandemic and have achieved record amounts of growth in some cases. To keep up with high demand and channel proliferation, the M&E industry is turning to AI to help achieve the required scale. Well-known brands such as the San Francisco Giants and Westwood One have...
Read More
Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media. MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...
Read More 
Summary: Product placements will achieve double-digit growth this year, making it imperative to have the right tools to track them. When done skillfully, product placements provide an organic way to raise brand awareness against traditional media that many consumers tune out. Artificial intelligence can help broadcast teams easily track their integrations, providing them with the...
Read More 
Summary: Despite economic uncertainty, radio and TV ad spending is projected to grow this year on the strength of political advertising. More is being spent than ever on marketing technology, which is especially important for broadcasters looking to extract content and show performance data. AI-powered solutions can help you take advantage of a strong period...
Read More 
Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory Here are some tactics you can use to meet your revenue goals, from discounts to bundling Using a remnant ad solution can help you sell off any remaining spots with little effort Radio ad spending...
Read More 
So far, we’ve provided an overview of the metaverse in our introductory blog, as well as discussed other aspects of the metaverse including the role of artificial intelligence, crypto, and NFTs. Now, we’ll explore the roadmap for the metaverse, including: Where the metaverse currently stands What the future of metaverse spaces and experiences may be...
Read More 
Summary: The pandemic accelerated content consumption trends as consumers consumed more short-form video content on social media Brands that want to connect with their target audience need to build trust through authenticity, which can be achieved by incorporating user-generated content User-generated content outperforms most other media formats, but the trickiest part is sourcing the most...
Read More 
As we step into the deeper, more immersive environments of the metaverse, brands and individual participants will be gaining a new perspective when experiencing this new digital world—and what better way to explore this realm than with the virtual versions of ourselves? In this fifth chapter of our metaverse series, we will go over: A...
Read More 
The previous blog defined conversational artificial intelligence (AI) and its common enterprise use cases. This final chapter of the series will explore the core, foundational technological piece that drives organizational artificial intelligence—the Enterprise AI platform. In this blog, we’ll cover: What is an Enterprise AI platform? How does it work? What can an Enterprise AI...
Read More 
Summary: Deepfakes and 3D avatars are different and used for different purposes although they both leverage AI in the creation process Deepfakes, when used ethically, have tangible use cases in entertainment; 3D avatars are being used in entertainment as well including gaming, virtual reality, and more To create immersive digital experiences, content creators and IP...
Read More