11.4.16

Don’t Sit On Your Assets

Author – Allison Coquet – Wazee Digital

Wazee Digital Core is the heart of Wazee Digital’s portfolio. Core is responsible for the storage, workflow and delivery of content. Both Wazee Digital Commerce, our licensing solution and Wazee Digital Media Hub, our Live Events solution use Core and without it could not operate. In the next series of blogs we will be deep diving into the world of Core.

Dynamic Archive

When I think of an ARCHIVE it’s in capital bold letters and feels a little intimidating. I think of a dusty white-haired librarian slowly walking through the dark bowels of a library to search for an antique book which is requested at once every century. The librarian unlocks the door to the secure room with a giant iron skeleton key and shakily reaches onto a shelf to pull down a tattered book. Not exactly cutting edge or thrilling image is it? Instead of utilizing an archive as a place to keep things ‘just in case,’ I believe an archive should be used frequently and often… like your turn signals and your napkin. Thus, the term dynamic archive. Other requirements of a dynamic archive include security, allowing only people with permission to access it but – yet be accessible and outside the firewall. The consolidation of content, accessibility of content, and the searching of content to find what you are looking for:
All key requirements to a dynamic archive.

I encourage anyone with content to think outside the box for what many uses the content could be used for: Monetization? Brand expansion? Promotion? You have all of this great ‘stuff,’ do something with it!. My coworkers may all get t-shirts for the holidays that state ‘Don’t sit on your ASSETS!’ Almost all content is valuable in one way or another.

Case in point, did you know one of the most popular YouTuber with 6.5 billion views is a 4- year- old boy who reviews toys? Don’t laugh too hard, that channel has an estimated worth of $15.1M. What you shouldn’t do is wait for someone to ask what you content you may have. Put it out there. Be creative, be courageous! Here at Wazee Digital, we create sizzle reels to highlight content we have in our licensing business. These go out to agencies and our content purchasers.

In addition, we publish to YouTube (other social media platforms) to connect with your audiences and create a marketing buzz for brand expansion and generate revenue.

But, how do you discover what is in your dynamic archive to better your business?

Do you know a Googlemeister or a Search and Seek Master? This is your go to person when you have an obscure question but are not able to find the answer using Siri or Alexa. Within seconds they find the answer to your question and provide three additional factoids around it (which, by the way you never requested).

Googlemeisters (yes, they exist) have a knack for finding answers through search engines or using other resources such as wikis or forums. The search results and the order in which they are displayed are dictated by the algorithms behind the search function. Search algorithms retrieve information stored within a data structure. Thus, the way data is stored, tagged with keywords, or other identifying factors is paramount to getting desired results.

Let’s use a simple example: your young child needs to do some research on military tanks. As the googlemeister of the family you pop the word into the taskbar and hope that the predictive search engine saves you time and offers you ‘tank military.’ As this is not the case, you must rethink and refine your approach.

In the video content business, searching through trillions of moments of video to find ‘tank’ can be just as time consuming and arduous to narrow down a set of results. Even in a large asset management system ‘tank’ could mean a container for fish or a military vehicle, two very different things (as you can see below) requiring further refinement.

At Wazee Digital, we have taken the necessary steps on Wazee Digital Core to empower our customers to unleash their inner ‘googlemeister.’ As there are over 8000 homonyms (www.homophones.com) in the English language, one of our first steps was to figure out how an asset management system would know which type of tank the user was looking for to search.

hom·o·nym
ˈhäməˌnim,ˈhōməˌnim/
noun
plural noun: homonyms

  1. each of two or more words having the same spelling but different meanings and origins (e.g., pole and pole); a homograph.
    • each of two words having the same pronunciation but different meanings, origins, or spelling (e.g., totoo, and two); a homophone.

Enhancing Wazee Digital Core with the ability to import a client and/or industry based specific (medical, military, scientific, sport, etc) thesaurus and the use of controlled vocabulary (taxonomy and terminology) provides a more powerful search experience for our customers (and us!) saving an incredible amount of time.

In the spirit of saving you search time, taxonomy is the classification or scheming of a group of words, and generally involves a hierarchy or top down relationship such as a parent/broader term or a child/narrower term. Going back to our tank example, a taxonomy of military tanks might look something like the below:

Further, terminology is a group of words that have something in common and may or may not be in a hierarchical relationship, such as military, tanks, armored vehicle, tracked vehicle, Flammpanzer II.

A thesaurus (or thesauri for those that prefer their thesaurus in plural) creates hierarchical taxonomies, but it also supports the full range of relationship types along with terminology information.

We used this fancy English lesson to architect and implement a controlled vocabulary that allows the consistency of use for the ‘correct’ terms based upon the preferred usage of our customers. This ensures a client who is nature and animal focused will find ‘tank-fish-saltwater’ while our other military based client will find ‘tank-panzer-military.’

According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on average—searching for and gathering information. Clearly there is a fast-soft ROI with implementing a system which includes capability around controlled vocabulary supported by industry specific thesauri. That’s a lot of extra time to be a googlemeister.