Advertisers, agencies and media professionals often face two major challenges: the technical complexities of setting up campaign tracking and the time-consuming task of interpreting vast amounts of performance data into clear, actionable insights. That’s why today we’re excited to announce Veritone’s two new AI agents – Connection for Attribute and Data Summary for Discovery – which are designed to eliminate these hurdles, simplifying workflows and empowering users to quickly unlock the full potential of their campaigns.
Ahead of launching a creative ad campaign, a lot goes on behind the scenes, including planning strategies, collaborating with clients, managing multiple projects and measuring performance. Functioning as integrated parts of Veritone’s Advertising and Content Intelligence (ACI) Suite, Attribute’s Connection Agent supports advertisers by simplifying the onboarding process for sharing advertiser data, while Discovery’s Data Summary Agent enhances reporting by turning complex performance metrics into easily digestible insights. Available today, together these new agents strengthen the ACI Suite’s capabilities by helping with campaign setup and analysis, making ACI a more powerful tool for advertisers and media professionals.
Connection Agent: A faster, easier way to kickstart campaign tracking
Measuring an advertiser’s data readiness can be one of the more time-consuming parts of advertising in the digital age. The Connection Agent alleviates much of this work by scraping data from the provided site URL for any key indicators of connection readiness – including existing tracking properties and/or website builder type – and presenting these findings in a custom step-by-step implementation guide to simplify onboarding for advertisers.
The Connection Agent helps advertising agencies, broadcast sales teams and account executives, and small- to medium-sized business marketers easily set up tracking pixels. The idea is to make it faster and simpler to get advertisers up and running, especially those lacking technical expertise or developer resources. This means advertisers can quickly start sharing and tracking their campaigns without needing technical skills, allowing for smoother collaboration and faster results.
Advertisers and other users can expect to see:
- Frictionless onboarding: A personalized Attribute connection guide based on the site type and existing tracking state enables advertisers or internal teams to launch with precise guidance.
- Faster time to value: The Connection Agent automates generation of customer implementation instructions and reduces time to data sharing, accelerating campaign tracking, optimization and proof of performance.
- Scalable support: Instant, repeatable and reliable documentation is tailored to each advertiser’s tech stack.
- Reduced technology knowledge dependency: Clear, visual and easy-to-follow guidance lowers the barrier to adoption.
- Improved data integrity and campaign attribution: Ensuring correct implementation enhances the consistency and accuracy of web data across the advertiser base.
Data Summary Agent: From complex data to clear insights in seconds
Turning mountains of analytics into actionable intelligence is now a snap. Through the Data Summary Agent, advertising teams can take complex, structured data and instantly transform it into summaries that educate, inform and drive action. By leveraging generative AI to analyze and summarize structured data reports like watchlist performance and audience data, media and broadcast companies can offload and streamline this process.
The results are a much more efficient way for media and advertising professionals to manage, analyze and communicate campaign performance at scale. By auto-generating these reports, these professionals can focus on growing their business with brands, marketing teams and other clients.
Key benefits for media and advertising professionals:
- Summaries in seconds: Instead of hours spent on manual analyses, the Data Summary agent instantly provides polished reports that need minimal review.
- Actionable insights: The agent helps translate complex data into straight-forward recommendations – for example, “campaigns perform best on weekends” – that allow advertisers to better understand the impact of their campaigns and quickly adjust as needed.
- Consistent reporting: Data Summary also helps deliver client-ready results at scale that are always clear, professional and on-brand, which helps advertisers instill brand trust.
- Transparency and trust: AI-generated summaries are labeled as such and allow for editing before download and delivery.
Tools to simplify setup and deliver clear results
Together, the Data Summary and Connection Agents are secret weapons in the fight for efficiency, precision and impact. By covering two critical stages – implementation and analysis – Veritone delivers two new tools that address critical areas of our ACI Suite, whether it’s speeding up onboarding or making sense of complex data.
The future of advertising isn’t about working harder. It’s about working smarter. Veritone’s Data Summary Agent and Connection Agent are here to help deliver results, build trust and scale success.
Ready to experience the difference? Contact Veritone today, and let’s redefine what’s possible together.
