By Jay Bailey, VP, Entertainment Licensing We have truly entered an unprecedented time in the world of media and content creation. Last year over $121 billion was spent on original content by U.S. media and entertainment companies. And that number will likely rise in 2020 with four new major streaming services being introduced to the…
Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here’s what he had to say.
As a content owner or rights holder, creating and distributing content isn’t your only concern. It’s equally important to make sure your content is stored and curated properly to enable discovery and future use. Rather than using it once for its original purpose and then letting it sit in a vault somewhere, there is tremendous value in getting your content into the hands of producers, broadcasters, ad agencies, and others who need clips for their projects. That means licensing.
In my almost 10 years of working in sports licensing, I’ve become intimately familiar with the intricacies of content rights, licensing, and intellectual property. I can’t watch any kind of program without thinking about (and often mentioning) the licensing and rights nuances included within it. My wife hates it. “Why can’t we just watch TV like normal people?” she says. In this article I offer up some best practices for enabling discovery and licensing of your content while protecting your copyrights as a rights holder.
September 6-8, 2019 FootageFest 2019 is the 2nd annual celebration of those of us who make our living from video content. 2018 was universally well received with over 200 delegates attending, 20 Vendors and a true gathering of the buyers and sellers of video content around the world. This year we are going bigger and…