We’ve heard a lot of talk in the marketplace about how Veritone Attribute helps radio and television broadcasters connect on-air advertising campaigns to an advertiser’s website activity. I even talked about it myself here. Attribute correlates ads, including live reads, organic and in-content mentions with website traffic and transforms the data into actionable performance analytics…
Are you looking for an attribution solution to help you and your clients determine if the current ad campaigns are working? Do you have the ability in near real time to leverage engagement data and analytics to help you steer a strategy to retain more of your current advertising clients, increase ad spend, and continue…
This year’s NAB Show is now history, and it was a great one for Veritone! As we’d hoped going in, we were able to gain an even deeper understanding of how media and entertainment organizations are creating, managing, delivering, monetizing, and analyzing (or not … yet) their assets. And we observed that the industry is craving innovations in areas such as advertising efficacy and archive monetization. We were also able to showcase some powerful use cases of how our M&E customers are addressing these topics and achieving significant success.
Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced that its Veritone Attribute application, a near real-time media attribution solution, received a Product of the Year Award in the Best New Radio Technology category at the recent 2019 NAB Show in Las Vegas. The first official…
Industry expert with over a decade of experience in M&E and Sales Director at Veritone, Jack Wyrick, shares trends in the television attribution space and the ways to solve the challenges that television broadcasters and advertisers face in this space.
Industry expert with over 20 years in radio and Managing Director of Enterprise Radio Solutions at Veritone, Paul Cramer gives insight into the value of radio attribution, trends in the industry, and ways to solve the challenges that broadcasters and advertisers face in the radio medium.
Veritone Attribute offers broadcasters a near real-time solution for understanding advertising performance across prerecorded ads, live reads, and organic mentions.
Sophisticated artificial intelligence (AI)-powered attribution tools such as Veritone Attribute allow broadcasters to correlate listener actions to a specific impetus and, in turn, better quantify both the reach of radio and the results that radio drives.
Veritone Attribute Enables Local & National Broadcasters to Offer Advertisers Near Real-Time Advertising Performance Analytics on Their Native and Pre-recorded Advertising Campaigns Veritone Inc. (NASDAQ: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced Veritone Attribute — an AI-powered media attribution application that tracks the efficacy of advertising in…
Artificial intelligence (AI) can be hard to define. With the technology signifying different things to various people in diverse roles and industries, it can be even harder to describe AI’s benefits. This fuzzy definition is a problem, given that AI can provide tangible and immediate benefits to enterprise operations. AI creates more efficient workflows, allowing…