Learn the importance of attribution and how TV broadcasters can leverage ad attribution to help them: further optimize their advertising campaigns, reveal greater customer return on investment (ROI), enhance transparency with the advertisers – all while driving greater revenue for the organization.
Help steer strategy, retain more of your current advertising clients, increase ad spend, and continue to add new clients Up until recently, radio and television broadcasters were thought to be at a disadvantage when it came to analytics, at least as compared to their digital counterparts. Specifically, advertising performance analytics. With the recent advent of…
Broadcasters Can Now Add Geographic Location Data to Further Advertising Campaign Performance Analysis Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced that its Veritone Attribute AI-enabled application for radio and TV broadcasters now includes geofencing capabilities. Geofencing offers Attribute users additional data insights, enabling increased…
“It’s the same old adage we hear all the time about TV ad campaigns: “What was the reach and how effective was that ad campaign?” And while each broadcaster has their own methods to answer that question for their advertisers, many broadcasters either have a hard time or don’t use an attribution solution to help…
September 24-26 - Dallas, TX - Hilton Anatole
The 2019 Radio Show is more than just a conference. It’s a convergence of all who thrive in the audio and media space. A gathering of the most creative minds in broadcasting, podcasting and streaming. A place where professionals – from rookies to seasoned veterans – come together to shape the future of the business.
With a revitalized, collaborative session lineup packed with creative solutions and profitable strategies, nonstop networking and live entertainment, the 2019 Radio Show will take you – and your career – to the top of your game.
Visit Veritone in booth # 243 and let us show you how we handle your content through its entire lifecycle! Enjoy a complimentary Guest Pass on us - use Guest Pass Code DA3447 when registering! Register Here
July 17-19, 2019 Johannesburg, South Africa at Ticketpro Dome
Mediatech Africa, organized by Sun Circle Exhibitions and Reed Exhibitions, is a biennial advanced media and entertainment technology trade show held in Johannesburg, South Africa. The expo showcases new technologies and services from industry leaders in AV system integration and communications; live entertainment technology; television and broadcast; animation and film; studio and production, DJ and pro-audio equipment.
Come listen to Veritone's David Candler, Senior Director of Customer Solutions speak at the event! Register Here for Mediatech Africa!
We’ve heard a lot of talk in the marketplace about how Veritone Attribute helps radio and television broadcasters connect on-air advertising campaigns to an advertiser’s website activity. I even talked about it myself here. Attribute correlates ads, including live reads, organic and in-content mentions with website traffic and transforms the data into actionable performance analytics…
Are you looking for an attribution solution to help you and your clients determine if the current ad campaigns are working? Do you have the ability in near real-time to leverage engagement data and analytics to help you steer a strategy to retain more of your current advertising clients, increase ad spend, and continue to…
This year’s NAB Show is now history, and it was a great one for Veritone! As we’d hoped going in, we were able to gain an even deeper understanding of how media and entertainment organizations are creating, managing, delivering, monetizing, and analyzing (or not … yet) their assets. And we observed that the industry is craving innovations in areas such as advertising efficacy and archive monetization. We were also able to showcase some powerful use cases of how our M&E customers are addressing these topics and achieving significant success.
Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced that its Veritone Attribute application, a near real-time media attribution solution, received a Product of the Year Award in the Best New Radio Technology category at the recent 2019 NAB Show in Las Vegas. The first official…