Digital asset management (DAM) consolidates an organization’s digital content into a single location, making it easier to access, manage, and distribute to internal teams, partners, and customers. Traditionally, DAM was considered a business-critical function for any organization that regularly produces digital content and media assets, especially as content creation has increased to meet demand. The...
Welcome to the last chapter of our Digital Asset Management series. So far, we’ve taken a deeper look into digital, media, brand, and video asset management along with the best practices for metadata tagging, all of which can help you better manage your assets and uncover new revenue streams. In this chapter, we’ll take a...
Metadata tagging is the process of creating a term that describes a keyword or phrase and assigning those tags to a media asset. A media asset, as described in our blogs about digital asset management and media asset management, is any content that comes in one of five forms: audio, images, video, documents, or HTML....
Companies, particularly in the Media and Entertainment industry, produce a massive amount of video content each year. Although the pandemic and the SAG-AFTRA strike slowed down production in recent years, everyone has started to ramp back up production. But video production isn’t solely applicable to movies and television shows. Roughly 91% of businesses use video...
Media asset management (MAM) has often been used interchangeably with other asset management terms, which we will discuss later in this blog. While there are similarities across the different asset management methodologies, a MAM system is unique both in its origin and how people use it to organize visual content. Media asset management is the...
Many companies manage their brand assets in an ad hoc fashion, making it difficult for teams to get their hands on the latest and greatest branded content quickly. Think about how many emails you have sent or received from people asking where brand assets are located? The average interaction worker spends 28% of their workweek...
