The Latest

Seven Things About Licensing Every Content Buyer Should Know

Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.

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User-generated Content

How User-Generated Content Conveys Brand Authenticity

Summary: The pandemic accelerated content consumption trends as consumers consumed more short-form video content on social media  Brands that want to connect with their target audience need to build trust through authenticity, which can be achieved by incorporating user-generated content  User-generated content outperforms most other media formats, but the trickiest part is sourcing the most...

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Trending Topics & Current Events: “Editorial Only” No Longer

Trending Topics & Current Events: “Editorial Only” No Longer

How creative agencies and brands are integrating current events and social change themes into their advertising Over the past year, one of the biggest creative themes we have seen is brands adapting their messaging to incorporate trending and current events—and in doing so, becoming a part of the social, global conversation. This has led to...

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5 Ways to Create Political Ads That Cut Through the Noise

5 Ways to Create Political Ads That Cut Through the Noise

Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...

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