Summary: Product placements will achieve double-digit growth this year, making it imperative to have the right tools to track them. When done skillfully, product placements provide an organic way to raise brand awareness against traditional media that many consumers tune out. Artificial intelligence can help broadcast teams easily track their integrations, providing them with the...
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Summary: Despite economic uncertainty, radio and TV ad spending is projected to grow this year on the strength of political advertising. More is being spent than ever on marketing technology, which is especially important for broadcasters looking to extract content and show performance data. AI-powered solutions can help you take advantage of a strong period...
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Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory Here are some tactics you can use to meet your revenue goals, from discounts to bundling Using a remnant ad solution can help you sell off any remaining spots with little effort Radio ad spending...
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Summary: With radio listenership back to pre-pandemic levels, now is the time for stations to make sure their ads are driving the maximum ROI for advertisers. Increasing brand mentions and using more host-read ads are just two of the tactics you can use to improve ad performance. AI is needed to provide the best campaign...
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Summary: Radio listening has returned to pre-pandemic levels, and stations need to take advantage of that momentum. Timing your spots correctly and using live reads can help improve ROI on radio advertisements. An attribution solution can give you metrics to show your ads are working and encourage greater spend from advertisers. Last year, as the...
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Both applications received expanded functionality to continue providing users with the best possible experience and drive more revenue-generating opportunities. Summary: These feature updates help improve our turnkey broadcast attribution application (Attribute) and our visual and audio content indexing solution (Discovery), which makes your video and audio content searchable in a matter of seconds . The...
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How often do we consider the power of content in the sports industry? Not only is it the lifeblood of the organizations, but it’s the key to fan engagement, taking them from casual viewers to fanatics and raising each fan’s revenue potential. Now more than ever, sports organizations are developing tons of content (including audio,...
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A look at the channel for 2022 and beyond Radio is still popular and resurging, but ad dollars haven’t followed. Smart sales teams and marketers need a way to get their share of advertising budgets. Summary: Radio remains popular and could see 6% growth, but advertisers aren’t spending in accordance with listener habits. Radio ads...
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AI-based DAM technology can help you get the most out of your future content and extend the life of past content. Summary: Content creation is at an all-time high, making digital asset management more challenging daily without the proper tools. Digital asset management software is not enough; artificial intelligence is needed to achieve scale and...
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