Summary: With radio listenership back to pre-pandemic levels, now is the time for stations to make sure their ads are driving the maximum ROI for advertisers. Increasing brand mentions and using more host-read ads are just two of the tactics you can use to improve ad performance. AI is needed to provide the best campaign...
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Both applications received expanded functionality to continue providing users with the best possible experience and drive more revenue-generating opportunities. Summary: These feature updates help improve our turnkey broadcast attribution application (Attribute) and our visual and audio content indexing solution (Discovery), which makes your video and audio content searchable in a matter of seconds . The...
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How often do we consider the power of content in the sports industry? Not only is it the lifeblood of the organizations, but it’s the key to fan engagement, taking them from casual viewers to fanatics and raising each fan’s revenue potential. Now more than ever, sports organizations are developing tons of content (including audio,...
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A look at the channel for 2022 and beyond Radio is still popular and resurging, but ad dollars haven’t followed. Smart sales teams and marketers need a way to get their share of advertising budgets. Summary: Radio remains popular and could see 6% growth, but advertisers aren’t spending in accordance with listener habits. Radio ads...
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AI-based DAM technology can help you get the most out of your future content and extend the life of past content. Summary: Content creation is at an all-time high, making digital asset management more challenging daily without the proper tools. Digital asset management software is not enough; artificial intelligence is needed to achieve scale and...
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