The Latest

Does Radio Advertising work?
03.10.22 —

Does radio advertising really work?

A look at the channel for 2022 and beyond Radio is still popular and resurging, but ad dollars haven’t followed. Smart sales teams and marketers need a way to get their share of advertising budgets. Summary:  Radio remains popular and could see 6% growth, but advertisers aren’t spending in accordance with listener habits. Radio ads...

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10.13.20 —

How Digital Asset Management Software Can Activate New and Old Content

AI-based DAM technology can help you get the most out of your future content and extend the life of past content. Summary:  Content creation is at an all-time high, making digital asset management more challenging daily without the proper tools.  Digital asset management software is not enough; artificial intelligence is needed to achieve scale and...

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