Radio advertising has been an effective way for brands to reach audiences for decades. But measuring radio advertising performance with data has always been a challenge. Luckily, technology has been developed that provides a way for radio operators and salespeople to show their advertisers that advertising on their stations works. With these tools, stations can...
Read More
As social media and streaming platforms continue to gain in popularity, advertising budgets continue to turn toward digital media. As such, brands often overlook radio advertising. But radio advertising still maintains massive audience reach, engaging populations in ways digital advertising cannot. In this blog, we’ll explore these two channels and demystify why radio should still...
Read More 
A look at gaining market leadership by thinking beyond the initial problems you’re trying to solve with AI Summary: Adopting AI across the entire organization should start small with tangible use cases Companies should look at adopting a solution that’s supported by an AI ecosystem that’ll ensure they can move beyond their initial challenges to...
Read More 
Summary: Ad spending and media consumption have recovered since the pandemic and have achieved record amounts of growth in some cases. To keep up with high demand and channel proliferation, the M&E industry is turning to AI to help achieve the required scale. Well-known brands such as the San Francisco Giants and Westwood One have...
Read More 
Summary: Indexing content to make it discoverable in a digital archive takes a lot of time and is very costly. AI streamlines content processing and management, helping to unlock new revenue opportunities. Veritone has created highly adaptable solutions to help solve the challenges of managing and monetizing digital content. Whether you create, own, or license...
Read More 
Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media. MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...
Read More 
Summary: Product placements will achieve double-digit growth this year, making it imperative to have the right tools to track them. When done skillfully, product placements provide an organic way to raise brand awareness against traditional media that many consumers tune out. Artificial intelligence can help broadcast teams easily track their integrations, providing them with the...
Read More 
Summary: Despite economic uncertainty, radio and TV ad spending is projected to grow this year on the strength of political advertising. More is being spent than ever on marketing technology, which is especially important for broadcasters looking to extract content and show performance data. AI-powered solutions can help you take advantage of a strong period...
Read More 
Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory Here are some tactics you can use to meet your revenue goals, from discounts to bundling Using a remnant ad solution can help you sell off any remaining spots with little effort Radio ad spending...
Read More 
Summary: With radio listenership back to pre-pandemic levels, now is the time for stations to make sure their ads are driving the maximum ROI for advertisers. Increasing brand mentions and using more host-read ads are just two of the tactics you can use to improve ad performance. AI is needed to provide the best campaign...
Read More 