The Latest

A Review of the Media & Entertainment Industry

Summary:  Ad spending and media consumption have recovered since the pandemic and have achieved record amounts of growth in some cases.  To keep up with high demand and channel proliferation, the M&E industry is turning to AI to help achieve the required scale.  Well-known brands such as the San Francisco Giants and Westwood One have...

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MAM Monetization

How to Monetize your Content when Using a MAM Solution

Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media.  MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...

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Product Placement

Worldwide Product Placement Spending to Reach $26.2B—How Are You Tracking Your Placements?

Summary: Product placements will achieve double-digit growth this year, making it imperative to have the right tools to track them. When done skillfully, product placements provide an organic way to raise brand awareness against traditional media that many consumers tune out. Artificial intelligence can help broadcast teams easily track their integrations, providing them with the...

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Broadcast growth

How to Take Advantage of the Projected 5% Growth in Broadcast Ad Revenue

Summary: Despite economic uncertainty, radio and TV ad spending is projected to grow this year on the strength of political advertising. More is being spent than ever on marketing technology, which is especially important for broadcasters looking to extract content and show performance data.  AI-powered solutions can help you take advantage of a strong period...

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Sell Radio Advertising

5 Effective Ways to Sell All of your Radio Ad Spots

Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory  Here are some tactics you can use to meet your revenue goals, from discounts to bundling  Using a remnant ad solution can help you sell off any remaining spots with little effort  Radio ad spending...

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7 New Features

7 New Features for Veritone Attribute and Discovery to Improve Advertiser Delivery and Effectiveness

Both applications received expanded functionality to continue providing users with the best possible experience and drive more revenue-generating opportunities. Summary: These feature updates help improve our turnkey broadcast attribution application (Attribute) and our visual and audio content indexing solution (Discovery), which makes your video and audio content searchable in a matter of seconds . The...

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