The Latest

Radio Advertising Effectiveness: Measuring Impact and KPIs

Radio has long been able to reach a broad audience and capture their attention through sound alone, standing out amongst other mediums that carry more distractions. However, with the rise of digital marketing, many advertisers question the effectiveness and impact of radio advertising. That’s why measuring radio effectiveness and impact with modern tools is essential...

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Veritone Digital Media Hub Updates Offer Performance Insights, Generative AI for Metadata, and More

The Veritone Digital Media Hub team has unveiled its newest features that enhance content discoverability, insights, and metadata capabilities. Analytics Center provides deep content insights by offering enhanced visibility into user activities and content usage metrics within Digital Media Hub. Synthetic data cleansing and new AI engines will enable automated metadata creation and enhance search...

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radio listener

How to Attract and Engage More Radio Listeners

Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels.  In this article, we will cover:  How to understand your listeners  Ways...

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The Power of Radio Analytics: Metrics, Tools & Tips

Radio advertising has been an effective way for brands to reach audiences for decades. But measuring radio advertising performance with data has always been a challenge.  Luckily, technology has been developed that provides a way for radio operators and salespeople to show their advertisers that advertising on their stations works. With these tools, stations can...

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Radio vs. Digital Advertising: Why Radio Stays Relevant

As social media and streaming platforms continue to gain in popularity, advertising budgets continue to turn toward digital media. As such, brands often overlook radio advertising. But radio advertising still maintains massive audience reach, engaging populations in ways digital advertising cannot. In this blog, we’ll explore these two channels and demystify why radio should still...

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How an AI Ecosystem Unlocks Unexpected Capabilities and Opportunities

A look at gaining market leadership by thinking beyond the initial problems you’re trying to solve with AI Summary: Adopting AI across the entire organization should start small with tangible use cases  Companies should look at adopting a solution that’s supported by an AI ecosystem that’ll ensure they can move beyond their initial challenges to...

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A Review of the Media & Entertainment Industry

Summary:  Ad spending and media consumption have recovered since the pandemic and have achieved record amounts of growth in some cases.  To keep up with high demand and channel proliferation, the M&E industry is turning to AI to help achieve the required scale.  Well-known brands such as the San Francisco Giants and Westwood One have...

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How an AI-Enabled Digital Asset Management Platform Helps You Maximize The Value of Your Content

How An AI-Enabled Multimedia Asset Management and Monetization Solution Maximizes the Value of Content

Summary: Indexing content to make it discoverable in a digital archive takes a lot of time and is very costly. AI streamlines content processing and management, helping to unlock new revenue opportunities. Veritone has created highly adaptable solutions to help solve the challenges of managing and monetizing digital content. Whether you create, own, or license...

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MAM Monetization

How to Monetize your Content when Using a MAM Solution

Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media.  MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...

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Product Placement

Worldwide Product Placement Spending to Reach $26.2B—How Are You Tracking Your Placements?

Summary: Product placements will achieve double-digit growth this year, making it imperative to have the right tools to track them. When done skillfully, product placements provide an organic way to raise brand awareness against traditional media that many consumers tune out. Artificial intelligence can help broadcast teams easily track their integrations, providing them with the...

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