Radio has long been able to reach a broad audience and capture their attention through sound alone, standing out amongst other mediums that carry more distractions. However, with the rise of digital marketing, many advertisers question the effectiveness and impact of radio advertising. That’s why measuring radio effectiveness and impact with modern tools is essential...
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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Summary: Google Analytics 4 will replace Universal Analytics, forcing advertisers to either switch now or do so at a later date. Regardless of the approach, broadcasters will have to work with their advertising partners to rebuild data sets, so now is the time to find an upgraded solution already geared up for GA4 and actively...
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Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels. In this article, we will cover: How to understand your listeners Ways...
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Radio advertising has been an effective way for brands to reach audiences for decades. But measuring radio advertising performance with data has always been a challenge. Luckily, technology has been developed that provides a way for radio operators and salespeople to show their advertisers that advertising on their stations works. With these tools, stations can...
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Summary: Despite economic uncertainty, radio and TV ad spending is projected to grow this year on the strength of political advertising. More is being spent than ever on marketing technology, which is especially important for broadcasters looking to extract content and show performance data. AI-powered solutions can help you take advantage of a strong period...
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Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory Here are some tactics you can use to meet your revenue goals, from discounts to bundling Using a remnant ad solution can help you sell off any remaining spots with little effort Radio ad spending...
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Summary: With radio listenership back to pre-pandemic levels, now is the time for stations to make sure their ads are driving the maximum ROI for advertisers. Increasing brand mentions and using more host-read ads are just two of the tactics you can use to improve ad performance. AI is needed to provide the best campaign...
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Both applications received expanded functionality to continue providing users with the best possible experience and drive more revenue-generating opportunities. Summary: These feature updates help improve our turnkey broadcast attribution application (Attribute) and our visual and audio content indexing solution (Discovery), which makes your video and audio content searchable in a matter of seconds . The...
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A look at the channel for 2022 and beyond Radio is still popular and resurging, but ad dollars haven’t followed. Smart sales teams and marketers need a way to get their share of advertising budgets. Summary: Radio remains popular and could see 6% growth, but advertisers aren’t spending in accordance with listener habits. Radio ads...
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