Summary: Sports organizations can maximize revenue generated per fan by increasing their avidity levels through engaging content. To efficiently create engaging content, organizations need to digitize and consolidate their media into a singular AI-powered archive to make it more easily accessible. Sports organizations can easily produce proprietary content for social media feeds, create sponsorship activations...
Summary: AI in the sports industry has gained momentum thanks to new technologies like generative AI. As sports organizations scramble to understand how to apply AI, we’ve seen the most practical starting place is ingesting AI into their content operations. Adding AI to the workflow of content operations opens up new forms of content to...
Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.
As discussed in our previous blog, artificial intelligence (AI) has been making a significant impact on just about every industry, and one of the prime examples is sports. The global sports AI market has grown substantially due to advancements in machine learning and generative AI, increasing from $2.1 billion in 2020 to an estimated $16.7...
Summary: Gary Warech discusses the growing use of AI in sports and entertainment, noting its impact on player analytics, fan engagement, and the exploration of AI for internal efficiency and monetization of media content. Jay Bailey highlights AI’s role in making vast content archives accessible and searchable, facilitating the creation of new content forms, and...
Media asset management (MAM) has often been used interchangeably with other asset management terms, which we will discuss later in this blog. While there are similarities across the different asset management methodologies, a MAM system is unique both in its origin and how people use it to organize visual content. Media asset management is the...
