In the last blog, we dove into the top trends impacting TV and how advertisers can adapt and achieve greater success with their marketing efforts. In this article, we’ll cover TV ad effectiveness, specifically how broadcasters can prove value to metric-hungry advertisers. We will look at the following topics: Why is it important to measure...
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The advent of streaming services and other digital channels has spotlighted the TV industry for advertisers. Many wonder what the future holds for the longstanding channel to consumers, looking to market sages to provide some insight. In this four-part series, we intend to provide an overview of the current state of TV advertising. This series...
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Summary: AI-Powered Video Compilation: Veritone’s Digital Media Hub utilizes AI, including semantic search and Large Language Models (LLMs), to help users create compilation videos by generating storylines and search queries based on a user-provided vision. User-Friendly Interface: The prototype features an intuitive interface that allows users to interact with suggested search queries and select video...
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Summary: The pandemic highlighted the need for new tools in radio to harden operations against future disruptions. Radio remains a top channel in audio consumption and reaches most U.S. adults. Those that adopt new technologies like AI are better positioned to capitalize on the increase in audio consumption. Remote work upended how staff, including program...
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Radio advertising has been an effective way for brands to reach audiences for decades. But measuring radio advertising performance with data has always been a challenge. Luckily, technology has been developed that provides a way for radio operators and salespeople to show their advertisers that advertising on their stations works. With these tools, stations can...
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Summary: Despite the pandemic accelerating the adoption of AI technology, many still operate inefficient content supply chains. AI will inevitably touch nearly every aspect of the content lifecycle and is critical to activate media for monetization opportunities. Incremental AI adoption can make it easier for organizations to start using AI today and expand its use...
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Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels. In this article, we will cover: How to understand your listeners Ways...
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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In the rapidly evolving media landscape, the integration of artificial intelligence (AI) is transforming how content is managed, created, and monetized. However, to fully leverage the power of AI, media companies must first gain mastery over their data. This involves harmonizing and managing vast amounts of information to deploy AI solutions in the cloud successfully. ...
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Summary: The advent of generative AI has forced organizations to rethink how they can use artificial intelligence to create, curate, and manage media. With this adoption, many ethical considerations need to be kept in mind to use the technology responsibly and effectively . AI provides many new opportunities for the M&E industry to accelerate content...
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